Video

Lands' End - Holiday Campaign (Social and CTV)

Created the idea and wrote the ads for this holiday campaign for iconic American retailer Lands' End. It's about the small moments that make family holidays special. Bringing home a Christmas tree. Taking the family photo. Exchanging gifts. I kept the script light, allowing powerful visual story-telling to speak to the core brand values of family, comfort, and acceptance.

Expedition Parka (aka Christmas Tree)

Flannel (aka Family Photo)

Flannel (aka Grumpy Grandpa)

Anchor 1

Discover Card - Digital Wallets Explainer

Creative directed and wrote this video showing Discover Cardmembers, in simplest terms, how to add their card to a Digital Wallet.

American Forests - Lead Video

Conceived, creative directed, and scripted this video for American Forests. It was used as the lead video for their website and the interactive touchscreen featured at their booth during major industry events and conferences.

American Forests - Verge 19 - Tree Equity Video

I wrote and produced this video during American Forests' participation at Verge 19 in Oakland. Rather than simply document the conference, my goal was to use a tight pre-production plan and proactive content strategy to create a powerful brand communications asset that had relevance long after Verge ended.

American Forests - Sustainable Brands Detroit, 2019 - DTE Partnership Video

I wrote the treatment and script for this partnership video for American Forests. Using an event content strategy service I developed (called ReadySet), I collaborated with our producer to ensure we captured specific content of CEO and partners at Sustainable Brands 2019 in Detroit. Footage was then edited into a CSR brand video for DTE Energy of Detroit, helping to grow that important partnership.

Montclair Film - 10th Anniversary Celebration

Conceived and wrote this short bumper celebrating Montclair Film's 10th Anniversary. It ran after movies during the 2020 Montclair Film Festival.