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NONPROFIT
Digital and Print
In addition to developing top-level strategic branding and key messaging for large, national nonprofits, I've created dozens of integrated fundraising and development campaigns, including winning controls for nonprofit clients in animal welfare, social justice, the environemnt, education, immigrant rights, workforce development, disability rights, and more.
Animal Legal Defense Fund - Highly successful acquisition campaign, later converted for retention appeal.
Grand Canyon Association - Winning acquisition effort (core and high-dollar donors) utilizes poster and address labels to engage.
The Seeing Eye - Effective appeal campaign for core and major donors focuses on organizational legacy and regional affiliation.
Born Free USA - Winning acquisition campaign uses provocative visuals and emotional storytelling to drive response.
Animal Legal Defense Fund - Donor appeal package lifts response by connecting urgency of giving to a timely news story.
The Lighthouse Guild - Donor appeal targets core and major donors. Introduces new tagline, and reinforces impact of support.
Born Free USA - Powerful, topic-focused package (acquisition and appeals). Focuses on direct action via petition.
American Forests - Annual appeal leverages the power of a "matching gift challenge" to boost response.
