I'm a creative director, content strategist, and marketing copywriter with vast experience developing strategies and creating content that engages customers, builds audiences, and drives response. I help brands define their target audiences and connect with people in meaningful, measurable ways.

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I'm a writer at heart. Trained as a journalist at the University of Missouri. I’ve employed my talent for turning a phrase as an ad man, a newspaper writer, a content creator, a speech writer, a poet, a game developer, a riddler (yes. it was as goofy as it sounds), and in countless other ways. 

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My job is to find ideas that move people. Inspire them. Challenge them. Provoke them. Exhort them. Call them to action.

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I've created campaigns targeting seasoned Fortune 500 CEOs ... and fashion-forward 13-year-old girls. Hey, it's what I do. To do it right requires empathy, curiosity, and consideration. Knowing people. Understanding what motivates them. 

Good creatives, especially good writers, are weathervanes like that.

Some brands I helped build include: Discover Card, Under Armour, Lands' End, American Express, Fresh Direct, ESPN, Travel + Leisure, Conde Nast and nonprofits like Year Up, The Seeing Eye, Thrive Scholars, and Animal Legal Defense Fund.

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References available on request.