Pages below are from the original touch screen. Deliberately kept simpler than site, with larger buttons for quicker, easier in-person use.
EMAIL MARKETING
Discover Financial Services - Various prospect and nurturing campaigns
Creative directed and wrote prospect emails encouraging cardmembers to add their card to the Digital Wallet of their smart devices as well as nurture emails that promoted deeper engagement and use of Digital Wallets and open-banking features. Focused on keeping language clear and simple to help de-mystify Digital Wallets for curious, but often hesitant, prospects.
Used email animation within clean UX design strategically to highlight key value props while inspiring cardmember engagement.
Various prospect and nurturing emails
I've written 100s of acquisition, retention, and general promotion emails for dozens of clients across sectors. Some were long form. Most were highly optimized, tactical, and response driven. In other words, their poetry is the poetry of big ROI. More downloads. Better leads. More orders, memberships, subscriptions, and renewals. The poetry of growth.
Two event marketing emails for the partnership development team at American Forests. Part of the Our Roots Run Deep campaign, these were top-of-the-funnel efforts used to nurture potential supporters and partners of the organization.
