top of page
DISPLAY

Discover Financial Services (Organic)
Creative directed and wrote these display ads that ran on owned properties. Prospect and nurturing ads targeting cardmembers with various products and features. Usually ran as part of multi-channel campaigns that included email marketing, targeted display, and DM.

SELF (Paid and organic)
Social, mobile, and digital display ads. Part of a large integrated campaign I wrote and creative directed that featured direct mail, email marketing, and social.

self_postcard_banner_ad_300x250.jpg
self_postcard_banner_ad_320x50_mobile.png
Self.FB.newsfeed.png
self_postcard_banner_ad_728x90.jpg
self_postcard_banner_ad_160x600.jpg

Consumer Reports (Retargeting, paid media)

Retargeting campaign pushing Consumer Reports reputation as the source for deep, unbiased product review expertise.

With the "CR it" campaign I tapped the energy of the brand's dedicated fan base, reimagining the brand initials as an active verb (e.g. "Let me CR refrigerators before we go to the store."). 

In the "Before you buy" campaign I used fun word play to reinforce turning to CR for unbiased reviews before you spend money.

Strong headline focuses campaign on the main differentiators: Unbiased reviews, and full access to all product reviews for new subscribers.

American Forests (Paid and organic)

My goal with the Our Roots Run Deep campaign was to reaffirm American Forests' field leadership role as the oldest conservation nonprofit in America, while also highlighting its commitment to local communities nationwide. These static and animated ads ran on partner websites and in-conference digital monitors during industry events. Some are direct response promotions seeking to sign up conference attendees to special American Forests' events. Others are general awareness ads targeting conference attendees (potential allies and partners).

People CelebWatch App Launch (Organic)
Writer/Creative Director.  Some of the social, mobile, native, and digital display ads from a extensive multi-channel campaign launching the People CelebWatch app.

people_celebwatch_banner_interstitial_585x428_rev_071913.png
people_celebwatch_wave_18_mobile_gallery_end_slide_b.png
people celebwatch ad.png
people_celebwatch_test_98_most_followed_celeb_tout_300x250_v8_gray.png
people_celebwatch_banner_celeb_tweets_300x250_010213.gif
pcw_wave_18_baby_bump_watch_tout_banner_a_300x250_071513_edited.jpg
pcw_banner_ad_wave_19_people_daily_300x150_c.png
celebwatch_banner_ad_iad_free_trial_1136x64_rev_v2.png

WWD (Organic)
Social and digital display direct response ads. For the target audience, this is about business. Kept the headline to that essential connection, giving it an insider feel. Optimized for general fashion and then expanded successfully to WWD's other verticals of beauty, men's wear, retail, and others.

wwd_fashion_business_300x250_a_backup.gif
wwd_banner_ad_beauty_300x250_v2.png
wwd_banner_ad_retail_300x250_v1.png
wwd_banner_ad_menswear_980x100_v2_edited_edited.jpg
wwd_banner_ad_980x100_v9a.png
wwd_banner_ad_300x100_v11a.png

WWD (Organic)
Simple but highly effective display ads for WWD owned channels. Made sure they popped visually, pushed offer, and gave a clear CTA.

Screen Shot 2021-06-20 at 9.46.46 PM.png
Screen Shot 2021-06-20 at 9.47.42 PM.png
Screen Shot 2021-06-20 at 9.47.11 PM.png
002_wwd_roadblock_edited.jpg
Screen Shot 2021-06-20 at 9.47.58 PM.png

Variety (Organic)
Display ads touting premier subscription. High cost meant ads had to be benefit driven, pushing the breadth of industry-specific tools available to Premier-level subscribers.

TAKEOVERS

People (Newsletter Takeover and Thank You)

Two home page takeovers promoting newsletter sign up and confirmation page. Written for those who love to dish on Hollywood and pop culture.

bottom of page