Pages below are from the original touch screen. Deliberately kept simpler than site, with larger buttons for quicker, easier in-person use.
LANDING PAGES & MICROSITES
Discover® Card - Digital Wallet Landing Page
Creative directed, wire-framed, and wrote this landing page to encourage Discover Cardmembers to add their card to the Digital Wallet of their smart phone or watch. Worked closely with legal and partners like Apple and Google to ensure content was compliant and on-brand.
User-centered design features video and mirco-animations that inform, highlight functionality, and bring delight.
Discover® Card - Apple Pay Provision Page
Creative directed, wire-framed, and wrote this landing page to encourage Discover Cardmembers to add their card to Apple Pay.
Discover® Card - Apple Pay Nurture Page
Creative directed, wire-framed, and wrote this landing page to nurture use of Apple Pay by Discover Cardmembers who have added their card to Apple Wallet. Getting cards "top of wallet" in digital payment systems is at the front line of consumer engagement for major card issuers.
Discover's partner brands (Apple, Google, Samsung, and Garmin) usually had their own version of creative assets. This required unique photography, copy, legal requirements, and UI considerations. As the creative lead I made sure it all stayed on pace and on-brand.
For instance, I wrote and storyboarded the "How-to-use Digital Wallets" video for our Android landing pages, modified even the simplest GIF animations for each brand, and updated modules according to unique brand features.
Discover® Card - Digital Wallet 5% Cashback Bonus® LP
Discover's popular Cashback Bonus program is critical to the acquisition and retention of Cardmembers. When Digital Wallets were added as a 5% Cashback category for the first time in 2022, I helped develop the multi-channel campaign strategy. With success in 2022, Digital Wallets were made a 5% category again in 2023. For that, I creative directed, wire-framed, and wrote this landing page leveraging 5% cashback to incentivize cardmembers to add their cards to their Digital Wallet.
Clean, simple design focused on benefits and used a QR code at top to encourage provisioning card via a phone. Used micro-animations to highlight the breadth of ways cardmembers could pay with Digital Wallets, addressing a key blocker head on.
American Forests - Interactive Touch Screen
Conceived, wire-framed, and wrote this interactive touch screen (including the lead video treatment and script) for conservation leader American Forests. The touch screen features a fun, visual, and informative quiz and is used by the development team to increase foot traffic to AF's booth at major sustainability events and conferences nationwide.
Pages from the original touch screen. Conversational tone and lean UI (larger buttons, etc) made for easier in-person engagement.
Recording shows touch screen functionality.
American Forests - Landing Page
An extension of my Our Roots Run Deep communication strategy, I wrote this landing page for American Forests' development team to use during Sustainable Brands 2020.
Conferences and events are a critical top-of-the-funnel lead generation for most nonprofit development. But the conversations that land big donors and partnerships happen face to face. The personal touch is vital. This partnership page acts as a primer for later conversations, and a valuable tool for brand comms as they nurture potential supporters.
American Forests - Partnership Landing Page (Top)
Modified here for Green Biz 2020 in Phoenix. Part of my strategy in the Our Roots Run Deep campaign was a naming system that allowed for event-specific sub-branding. For instance, Deep Roots Phoenix and Deep Roots Sacramento were tree planting events. Deep Roots Detroit was a sustainability tour. The strategy allows us to personalize assets according to the location of an event, reinforcing AF's connection to the community and emphasizing their local urban and large-scale forestry work.
Good Sam Roadside Service - Microsite
I content modeled and wrote this benefits-first microsite for Good Sam Roadside Service. To increase engagement, my idea was to use a mouseover-driven design on the home page that featured key benefits in a fun and interactive way. We knew through testing that our target demographic of middle-aged RVers and vacationing families responded to value and benefit above all else. So I conceived an Information Architecture that was intentionally basic, very transactional, with the benefits page little more than a sales sheet.
Digital Lumens - Acquisition Landing Page
I content modeled and wrote this landing page for Digital Lumens helping them tell a differentiating story about how their workplace lighting systems create more efficient, sustainable, and even equitable workplaces. While direction evolved with their business needs, this beta version laid the groundwork for future success. My strategic positioning in the line "Your building is talking. Listen." laid the conceptual foundation for future campaigns and branding.
WWD - e-Commerce Landing Page
I've written a lot of landing pages (e-commerce, lead capture, product pages, e-transaction, etc.) for a variety of clients. Tactical and optimized to make a sell, they take smart direct response and UX writing to perform.
